Seth Godin is one of my mentors. I have never met the man but reading his books have inspired me in numerous ways. I understand marketing and storytelling in a different way because of his body of work. I finished reading his audiobook, Small Is the New Big, which I plan to discuss in a [...]

I read The 80/20 Principle: The Secret to Achieving More with Less by Richard Koch twice in twelve days. It is such a rich book that I had to read it a second time to feel the energy of the way of life that he describes. The premise of the book is simple: 20% of [...]